Tag Archives: julie lary

Lessons from Spinning. Just Shut-up!

November 24, 2014 · by · in Random Thoughts · Leave a comment

Originally posted on Quora.com Twice a week, I take a spinning class. The instructor on Wednesdays is an older man who wears jerseys from prominent local races; although, it’s unknown whether he purchased them as a participant, spectator, or off eBay. Nevertheless, his instruction style is grating with his barking directions every  5 to 10 […]

Writing Isn’t a Puzzle

November 9, 2014 · by · in Playing with words · Leave a comment

(This articles was originally published on Quora) Reading my title, you may have jumped to the conclusion I’m going to share the secrets to crafting engaging, beautifully constructed prose. The puzzle of great writing solved! Alas, my title is a double entendre. The challenge of writing isn’t like a puzzle, where the pieces neatly fit […]

Marketing from the Grocery Aisles: Your Employees are Your Business

October 12, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

Last week, after a tiring spinning class, I noticed a Fortune magazine in the gym’s reading rack. Wanting an excuse to rest, I plopped down on a rowing machine, and flipped through the page of the magazine to Best Companies 2014. I was surprised to find Wegmans Food Markets 12th on the list, dropping from […]

Marketing from the Grocery Aisle: Evolving Status Quo

September 23, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

Whether we realize it or not, we’re trained to act a certain way when we visit certain retail locations. Step onto a car lot, and you probably used to looking both ways, expecting a sales person to hasten out of the showroom or materialize from between a car. Should you want to purchase a car, […]

Similarities between Strawberries and Writing

June 25, 2014 · by · in Playing with words · Leave a comment

Several years ago, I planted bare-root strawberries at our Mount Vernon house. Purchased at a local feed store, I questioned whether they’d grow since they were nothing more than shriveled foliage with stems attached. Within weeks of planting, they awoke from their dormancy, producing beautiful foliage, and subsequently delectable strawberries and runners. Last year, there […]

Marketing from the Grocery Aisles: Swimming in the Ocean

June 23, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

While perusing the web, looking for what’s new in supermarkets, I happened on an article about Fresh & Easy, a chain of markets that specializes in fresh, wholesome food for modern consumers. Its 157 small-format grocery stores are located around Las Vegas, Phoenix, and major California metropolitan areas. The chain’s latest marketing campaign touts “a […]

Just a Writer

June 12, 2014 · by · in Playing with words · 1 Comment

It inevitably happens. Someone I work with reduces my contributions to those of “just a writer.” This proclamation is almost always delivered by a person who is not only a mediocre writer, but prone to denigrating others to divert attention away from their limited skills and accomplishments. Maybe they think I toss words into the […]

Marketing from the Grocery Aisles: Packaging Reinforces Pricing

May 21, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

I rarely go down the cereal aisle because I make my own granola, which is significantly less expensive, than commercial cereals. On Saturday, however, I found myself slowing pushing a cart through cereal alley, pausing to look at the variety and the way they’re marketed. I immediately noticed the differences in packaging. Bold lettering, bright […]

Marketing from the Grocery Aisles: Big Advertiser is Watching!

May 10, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

Tesco, a large U.K. retailer, has been putting face scanners in its gas stations, which after imaging shoppers’ faces presents ads based on their perceived gender and age. Imagine waiting in line to pay for your gas, and an ad pops up for hemorrhoid treatment because you’re older woman. Or a buy-one, get-one-free ad for […]

Marketing from the Grocery Aisles: Creating Memorable Customer Experiences

March 18, 2014 · by · in Marketing from the Grocery Aisle · Leave a comment

The recently released Temkin Experience Ratings report revealed Texas-based grocery H.E.B. tops the list with 88% overall excellent customer experience. The report was the result of surveying 10,000 US consumers about their perception of 268 companies across 19 industries, including those in healthcare, cable services, airlines, hotel chains, fast food restaurants, and grocery stores. Having […]

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