Tag: julie lary

• Zero Waste: Marketing from the Grocery Aisles

  A new concept for marketing food where customer’s bring their own counters and purchase just what they need. Read more.

• Marketing from the Grocery Aisles: When Metrics Get in the Way

  I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work… Read more.

• Mascots to Luxury Cars: The Need to Evolve Marketing Strategy

  (Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard… Read more.

• Marketing from the Grocery Aisles: Face of your Company

  This political season is not only memorable because of the potpourri of candidates, but surfacing of issues, which cause consternation… Read more.

• Marketing from the Grocery Aisles: Reminiscence Sells

  Earlier this week, my husband and I were shopping for Easter candy. My husband spied Peeps, and commented we needed… Read more.

• Marketing from the Grocery Aisles: Funnel Management

  Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with… Read more.

• Marketing from the Grocery Aisles: Omnichanneling

  “I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door.… Read more.

• Marketing from the Grocery Aisles: Big Data is Watching You

  When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric.… Read more.

• Marketing from the Grocery Aisles: Sales Channels

  In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery… Read more.

• Marketing from the Grocery Aisles: Value Brands

  When I worked for Dell from 2003 to 2007, many of their desktop systems were considered “value” PCs, selling for… Read more.

• Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas

  Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample… Read more.

• Bored Pets and Over-stimulated Human

  The other day, while huffing and puffing on an elliptical machine, reading a TIME magazine, occasionally glancing at the TV… Read more.