Tag: julie lary

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  Speed of Technology Has Led to Cultural Gap

  I’m musically dysfunctional. My shower cringes when I squeak-out a tune, and I wouldn’t know an A note from a… Read more.

• Covfefe Illustrates Power of Modern Marketing

  Less than two days ago, the word “covfefe” entered the English lexicon. This article isn’t about its origin or imaginary… Read more.

• Customer-Driven Not Always from Data: Marketing from the Grocery Aisles

  Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and… Read more.

• Fishing for Marketing Ideas Depends on Audience

  Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets… Read more.

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  Unlearning Early Brand Perceptions

  Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a… Read more.

• Old Magazine Ads Showcase Today’s Best Practices

  For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased… Read more.

• Zero Waste: Marketing from the Grocery Aisles

  A new concept for marketing food where customer’s bring their own counters and purchase just what they need. Read more.

• Marketing from the Grocery Aisles: When Metrics Get in the Way

  I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work… Read more.

• Mascots to Luxury Cars: The Need to Evolve Marketing Strategy

  (Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard… Read more.

• Marketing from the Grocery Aisles: Face of your Company

  This political season is not only memorable because of the potpourri of candidates, but surfacing of issues, which cause consternation… Read more.

• Marketing from the Grocery Aisles: Reminiscence Sells

  Earlier this week, my husband and I were shopping for Easter candy. My husband spied Peeps, and commented we needed… Read more.

• Marketing from the Grocery Aisles: Funnel Management

  Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with… Read more.