Tag Archives: julie lary
Speed of Technology Has Led to Cultural Gap
I’m musically dysfunctional. My shower cringes when I squeak-out a tune, and I wouldn’t know an A note from a G. I find it mystifying, therefore, how a musician can compose an original melody given the amount of music written since the dawn of man. The reality is composers create new pieces, which both leverage […]
Customer-Driven Not Always from Data: Marketing from the Grocery Aisles
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Fishing for Marketing Ideas Depends on Audience
Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets (EA-18G Growler) zoom over my house. Unless I’m looking up at the right moment, and it’s a clear day, I don’t see them pass until they ‘re miles away, and the roar of their engines […]
Unlearning Early Brand Perceptions
Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a brand, market and competitive analysis. I chose to write about my KitchenAid stand mixer, which I compared to a similar Cuisinart stand mixer. While writing, it occurred to me my perception of these product was […]
Old Magazine Ads Showcase Today’s Best Practices
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
Zero Waste: Marketing from the Grocery Aisles
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
Mascots to Luxury Cars: The Need to Evolve Marketing Strategy
(Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard of?”) There is no “best” strategy because every business, organization, and institution is different. A brilliant strategy for one company might be disastrous for another. Trending in the news is the ALS Ice Bucket Challenge. […]
Marketing from the Grocery Aisles: Face of your Company
This political season is not only memorable because of the potpourri of candidates, but surfacing of issues, which cause consternation and incite prickly protests. One issue that has percolated to the top is the minimum wage, and income equality. One side vehemently defends corporations and small businesses, saying raising wages will jeopardize their ability to […]
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