Tag: julie lary

• Marketing from the Grocery Aisles: Instructions Not so Easy

  For the past few months, I’ve been immersed in writing instructional videos and accompanying cards and training decks. Having never… Read more.

• Marketing from the Grocery Aisles: Turning on the Data Spigot

  Years before laptops, smart phones, tablets, and other ubiquitous electronics, consumers were inundated with persistent noise from ads on TV,… Read more.

• Marketing from the Grocery Aisles: Upgrade or Retain?

  Recently, during an email exchange with a client, Windows XP was mentioned. My first thought was surely no one is… Read more.

• Marketing from the Grocery Aisles: Signs of the Times

  At one time, the signs displayed in grocery stores and taped to the windows were hand-painted on sheets of butcher… Read more.

• Marketing from the Grocery Aisles: Piggly Wiggly Started It

  Earlier this week, after coming to the realization there was no fresh food in our refrigerator, my husband and I… Read more.

• Steven Sinofsky, Ribbons and Tiles

  News of Steven Sinofsky, president of Windows, leaving Microsoft is swiping across the Internet. It comes on the heels of… Read more.

• Marketing the Grocery Aisles: Managing by Example

  There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula,… Read more.

• Marketing from the Grocery Aisles: Picking Tomatoes

  When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming… Read more.

• The “Why” of Ranger Tugs

  We just returned from a week-long boat trip in the Puget Sound and Canadian Gulf Islands. It was a stupendous… Read more.

• Marketing from the Grocery Aisles: Coupons to Cards

  A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card,… Read more.

• Marketing from the Grocery Aisles: Counting Calorie

  My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise.… Read more.

• Marketing from the Grocery Aisles: How Cereal Boxes Can Influence Web Design

  I’m currently overseeing a major update of the Microsoft Kinect for Windows website to coincide with an upcoming product release.… Read more.