Tag: julie lary

• Marketing the Grocery Aisles: Managing by Example

  There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula,… Read more.

• Marketing from the Grocery Aisles: Picking Tomatoes

  When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming… Read more.

• The “Why” of Ranger Tugs

  We just returned from a week-long boat trip in the Puget Sound and Canadian Gulf Islands. It was a stupendous… Read more.

• Marketing from the Grocery Aisles: Coupons to Cards

  A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card,… Read more.

• Marketing from the Grocery Aisles: Counting Calorie

  My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise.… Read more.

• Marketing from the Grocery Aisles: How Cereal Boxes Can Influence Web Design

  I’m currently overseeing a major update of the Microsoft Kinect for Windows website to coincide with an upcoming product release.… Read more.

• Marketing from the Grocery Aisles: Empowering the Consumer… Maybe

  My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours,… Read more.

• Marketing from the Grocery Aisles: SmartPhones and Obedient Carts

  From a consumer point-of-view, grocery stopping is fairly low-tech. You push a cart or carry a basket through the store,… Read more.

• JCP Who?

  I’m a retailer’s nightmare. Not only am I a penny-pincher, but I’m on a recycling kick, meaning I’m more likely… Read more.

• Marketing from the Grocery Aisles: There’s no Lining Up if there isn’t Money to Purchase

  In early February, I participated in the launch of the commercial version of an application, which had previously been in… Read more.

• Marketing From the Grocery Aisle: Observing Shoppers with Kinect

  What you take off the shelf is tracked The next time you reach for a product on a grocery shelf,… Read more.

• Marketing From the Grocery Aisle: Black Friday

  Walmart’s Cost of a Sale The success of a business often centers on how much it costs to attract, obtain… Read more.