Tag Archives: julie lary
Marketing from the Grocery Aisles: Piggly Wiggly Started It
Earlier this week, after coming to the realization there was no fresh food in our refrigerator, my husband and I pried ourselves from our computers and ventured to our local grocery store. Being late at night, there were few shoppers, the lights and music dimmed, butcher paper spread over the meat, trays of fish emptied, […]
Steven Sinofsky, Ribbons and Tiles
News of Steven Sinofsky, president of Windows, leaving Microsoft is swiping across the Internet. It comes on the heels of the Windows 8 launch. Sinofsky barely had time to celebrate the momentous launch of the operating system, designed to power the “new era of PCs,” before getting the boot. Or maybe he left on his […]
Marketing the Grocery Aisles: Managing by Example
There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula, which can universally be applied to all companies. What makes a car or heavy equipment manufacturer successful differs from what drives the success of a software developer, clothing store, insurance firm, advertising agency… or grocery […]
Marketing from the Grocery Aisles: Picking Tomatoes
When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming simplicity of grocery stores, and their ability to appeal to people of all ages and walks-of-life. Release a squadron of toddlers into a grocery store, and fairly quickly, they’ll spot their favorite box of sugar-sweetened, […]
The “Why” of Ranger Tugs
We just returned from a week-long boat trip in the Puget Sound and Canadian Gulf Islands. It was a stupendous trip, not only because of the weather and itinerary, but having spent it on a 29-foot Ranger Tug called Tug Time! It’s the second time we’ve chartered this boat, and even though there are other […]
Marketing from the Grocery Aisles: Coupons to Cards
A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card, and then at check-out reap the rewards. QFC and Kroger encourage Web visitors to “load coupons to their cards.” Safeway and Vons tout, “come back every week for new savings!” The concept of adding “coupons […]
Marketing from the Grocery Aisles: Counting Calorie
My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise. He hides the coupons from me, and then at lunch, hops in his car to stock-up on hamburgers, breakfast sandwiches, and other notoriously unnnutritious grub. I often find the food wrappings from his plunder in […]
Marketing from the Grocery Aisles: How Cereal Boxes Can Influence Web Design
I’m currently overseeing a major update of the Microsoft Kinect for Windows website to coincide with an upcoming product release. I’ve managed several web revamps in the past including for Intel, Dell, and Microsoft. Over the years, I’ve used tabs to organize and logically present related content. It just makes sense. Why have a page […]
Marketing from the Grocery Aisles: Empowering the Consumer… Maybe
My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours, concentrating on a single issue, and then take a short break to continue for another marathon session. He known as “Teflon man” for his ability to rarely lose his cool when entrenched in building and […]
Marketing from the Grocery Aisles: SmartPhones and Obedient Carts
From a consumer point-of-view, grocery stopping is fairly low-tech. You push a cart or carry a basket through the store, pluck items off of shelves or from cases, and then check-out, either by going through a line or using the self-check-out system. Yes, the latter is very sophisticated and high-tech, but painfully challenging if you […]
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