Tag Archives: walmart
Big Brother in the Workplace
After moving to Whidbey Island, north of Seattle, I engaged in the agonizing process of finding “meaningful” employment, either remotely or on the island. The latter was a pipe dream, so I applied for dozens (and dozens) of jobs that could be done from home in my bunny slippers. Like many “older” job seekers I […]
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
Marketing from the Grocery Aisles: Lower Prices Doesn’t Equate with Value
For the past months, I’ve been doing the grocery shopping for my mother. Her most recently craving is marshmallow pinwheels, which run around $5 for a dozen. You can buy three dozen Oreos — a far superior cookie — for that price! We decided to see if Walmart offered a cheaper generic brand. Normally, I […]
Marketing From the Grocery Aisle: Black Friday
Walmart’s Cost of a Sale The success of a business often centers on how much it costs to attract, obtain and retain customers versus the revenue over the course of the relationship. For every business it’s different. A dealer of luxury cars might inclined to purchase expensive TV advertisements if they attract affluent customers who […]
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