Tag Archives: Tesco

Marketing from the Grocery Aisles: SmartPhones and Obedient Carts

From a consumer point-of-view, grocery stopping is fairly low-tech. You push a cart or carry a basket through the store, pluck items off of shelves or from cases, and then check-out, either by going through a line or using the self-check-out system. Yes, the latter is very sophisticated and high-tech, but painfully challenging if you […]