Tag Archives: supermarket
Marketing from the Grocery Aisles: Your Employees are Your Business
Last week, after a tiring spinning class, I noticed a Fortune magazine in the gym’s reading rack. Wanting an excuse to rest, I plopped down on a rowing machine, and flipped through the page of the magazine to Best Companies 2014. I was surprised to find Wegmans Food Markets 12th on the list, dropping from […]
Marketing from the Grocery Aisles: Do Women and Men Shop Differently
One would think since I write about grocery shopping I would relish wandering the aisles for canned goods, perusing the meat and dairy cases, shivering through the frozen foods section, selecting produce, and sifting through coupons for the best deals. Truth be told. I look forward to visiting the grocery store, but struggle to fill […]
Marketing From the Grocery Aisle: Early Indicators
Food is vital. It’s on the fundamental level of Abraham Maslow’s hierarchy of needs along with air, water, and other metabolic requirements. Without food, you can’t survive. The way customers acquire food, an essential element of life, whether from a grocery store or restaurant, is conceivably an early indicator of how consumer will spend their […]
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