Tag Archives: shopping behavior
Marketing from the Grocery Aisles: How Cereal Boxes Can Influence Web Design
I’m currently overseeing a major update of the Microsoft Kinect for Windows website to coincide with an upcoming product release. I’ve managed several web revamps in the past including for Intel, Dell, and Microsoft. Over the years, I’ve used tabs to organize and logically present related content. It just makes sense. Why have a page […]
Marketing from the Grocery Aisles: Empowering the Consumer… Maybe
My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours, concentrating on a single issue, and then take a short break to continue for another marathon session. He known as “Teflon man” for his ability to rarely lose his cool when entrenched in building and […]
Marketing From the Grocery Aisle: Observing Shoppers with Kinect
What you take off the shelf is tracked The next time you reach for a product on a grocery shelf, you might want to look up and see whether you’re being watched by a Kinect sensor. Agile Router, an Argentinian company, recently introduced a product called Shopper Tracker, which captures and analyzes customer movements to […]
Marketing From the Grocery Aisle: Black Friday
Walmart’s Cost of a Sale The success of a business often centers on how much it costs to attract, obtain and retain customers versus the revenue over the course of the relationship. For every business it’s different. A dealer of luxury cars might inclined to purchase expensive TV advertisements if they attract affluent customers who […]
Marketing From the Grocery Aisle: What People are Telling Me
Does the Hypothesis Hold Water? For the past few weeks, I’ve questioned various people about their grocery shopping habits, and then asked how they purchase other items, such as clothing, household goods, hardware, etc. My first test subject, to determine if there’s a correlation between grocery and non-grocery shopping, was my husband. He claims to […]
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