Tag Archives: shopping behavior
Marketing to consumers: A mystery
A question posted by a recruiter as to whether I’ve marketed to consumer, got me thinking whether I truly understand the consumer market.
Price is increasingly the key determinant of food purchases
My latest article about “Marketing from the Grocery Aisles” on how predictive analytics is becoming essential for precision pricing and inventory management.
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Art of the Grocery Store
Nutritionist recommend adding as many “colors” into your diet as possible: Red, green and yellow peppers, orange and yellow squash, purple cabbage, dark green kale, red beets, and rainbow of fruits. No doubt, when prehistoric farmers started selling their excess produce, instead of saving it for their families or adding to the community hoard, they […]
Marketing from the Grocery Aisles: Do Women and Men Shop Differently
One would think since I write about grocery shopping I would relish wandering the aisles for canned goods, perusing the meat and dairy cases, shivering through the frozen foods section, selecting produce, and sifting through coupons for the best deals. Truth be told. I look forward to visiting the grocery store, but struggle to fill […]
Marketing from the Grocery Aisles: Signs of the Times
At one time, the signs displayed in grocery stores and taped to the windows were hand-painted on sheets of butcher paper, using bold colors, graceful letters, and dramatic flourishes, emphasizing the sale prices. Today, hand-painted signs are a lost (or dying) art, a rarity among the multitude of printed, vinyl, and plastic banners and placards […]
Marketing from the Grocery Aisles: Piggly Wiggly Started It
Earlier this week, after coming to the realization there was no fresh food in our refrigerator, my husband and I pried ourselves from our computers and ventured to our local grocery store. Being late at night, there were few shoppers, the lights and music dimmed, butcher paper spread over the meat, trays of fish emptied, […]
Marketing from the Grocery Aisles: Picking Tomatoes
When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming simplicity of grocery stores, and their ability to appeal to people of all ages and walks-of-life. Release a squadron of toddlers into a grocery store, and fairly quickly, they’ll spot their favorite box of sugar-sweetened, […]
Marketing from the Grocery Aisles: Coupons to Cards
A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card, and then at check-out reap the rewards. QFC and Kroger encourage Web visitors to “load coupons to their cards.” Safeway and Vons tout, “come back every week for new savings!” The concept of adding “coupons […]
Marketing from the Grocery Aisles: Counting Calorie
My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise. He hides the coupons from me, and then at lunch, hops in his car to stock-up on hamburgers, breakfast sandwiches, and other notoriously unnnutritious grub. I often find the food wrappings from his plunder in […]
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