Tag Archives: scribbles
Marketing the Grocery Aisles: Managing by Example
There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula, which can universally be applied to all companies. What makes a car or heavy equipment manufacturer successful differs from what drives the success of a software developer, clothing store, insurance firm, advertising agency… or grocery […]
Marketing from the Grocery Aisles: Picking Tomatoes
When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming simplicity of grocery stores, and their ability to appeal to people of all ages and walks-of-life. Release a squadron of toddlers into a grocery store, and fairly quickly, they’ll spot their favorite box of sugar-sweetened, […]
Marketing from the Grocery Aisles: Coupons to Cards
A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card, and then at check-out reap the rewards. QFC and Kroger encourage Web visitors to “load coupons to their cards.” Safeway and Vons tout, “come back every week for new savings!” The concept of adding “coupons […]
Marketing from the Grocery Aisles: Counting Calorie
My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise. He hides the coupons from me, and then at lunch, hops in his car to stock-up on hamburgers, breakfast sandwiches, and other notoriously unnnutritious grub. I often find the food wrappings from his plunder in […]
Marketing from the Grocery Aisles: How Cereal Boxes Can Influence Web Design
I’m currently overseeing a major update of the Microsoft Kinect for Windows website to coincide with an upcoming product release. I’ve managed several web revamps in the past including for Intel, Dell, and Microsoft. Over the years, I’ve used tabs to organize and logically present related content. It just makes sense. Why have a page […]
Marketing from the Grocery Aisles: Empowering the Consumer… Maybe
My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours, concentrating on a single issue, and then take a short break to continue for another marathon session. He known as “Teflon man” for his ability to rarely lose his cool when entrenched in building and […]
Marketing from the Grocery Aisles: There’s no Lining Up if there isn’t Money to Purchase
In early February, I participated in the launch of the commercial version of an application, which had previously been in beta, and only licensed for research and experimental applications. As expected, as soon as the application was available at 4 a.m. Pacific Time, developers started downloading the software development kits, and ordering the associated hardware. […]
Marketing From the Grocery Aisle: Observing Shoppers with Kinect
What you take off the shelf is tracked The next time you reach for a product on a grocery shelf, you might want to look up and see whether you’re being watched by a Kinect sensor. Agile Router, an Argentinian company, recently introduced a product called Shopper Tracker, which captures and analyzes customer movements to […]
Marketing From the Grocery Aisle: Black Friday
Walmart’s Cost of a Sale The success of a business often centers on how much it costs to attract, obtain and retain customers versus the revenue over the course of the relationship. For every business it’s different. A dealer of luxury cars might inclined to purchase expensive TV advertisements if they attract affluent customers who […]
Marketing From the Grocery Aisle: What You Walk on Matters
Type of flooring affects buying behavior Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulated Our Minds and Persuade Us to Buy, recently wrote in TIME magazine about how using upscale parquet-like floor tiles creates a clickety-clack sound when customers pushed their shopping carts over it.1As a result, the speed in which shoppers scurried […]
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