Tag Archives: scribbles
Price is increasingly the key determinant of food purchases
My latest article about “Marketing from the Grocery Aisles” on how predictive analytics is becoming essential for precision pricing and inventory management.
Jettisoning of Employees is only a Quick Fix
Originally appeared on LinkedIn on January 27, 2023 On the north end of Whidbey Island, where I live, is the Naval Air Station Whidbey Island (NASWI), a large installation. On most days, planes and helicopters fly overhead, including streamlined EA-18G Growlers, flying wing-on-wing, at hundreds of miles per hour (mph), considerably less than their top […]
Sock Puppet to Sturdy
Reentering the job market got me thinking about the “sturdiness” of jobs compared to the 1990’s and the start of the dotcom.
New assignment results in my reexamining my messaging prowess
This week, I started a new engagement. I also instantly went from “rock star” to “nincompoop.” It happened within minutes not because I didn’t have the skills or capabilities to excel at the given assignment, but because the manager discarded everything I’d done in the past and naysaid anything I recommended. His vision, his opinion, […]
Old Magazine Ads Showcase Today’s Best Practices
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas
Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample goodies. Face it, one of the joys of going to Costco is scoring a bite of flavorful sausage or roasted chicken, a slice of imported cheese, sip of the latest sports/vitamin/health/fad drink, or in our […]
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
scribbles 