Tag Archives: scribbles writing
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: Sales Channels
In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery shelves with the anticipation they will be chosen by shoppers, and subsequently purchased. The store, in return, puts faith in the salability of the products they stock. Should they not sell, they have the option […]
Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas
Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample goodies. Face it, one of the joys of going to Costco is scoring a bite of flavorful sausage or roasted chicken, a slice of imported cheese, sip of the latest sports/vitamin/health/fad drink, or in our […]
Bored Pets and Over-stimulated Human
The other day, while huffing and puffing on an elliptical machine, reading a TIME magazine, occasionally glancing at the TV overhead, and observing the activity in the gym, I had an epiphany. Two of the stories I was reading were oddly related. The first story titled, “Dog Interrupted,” was about psychological problems experience by pets. […]
What Have We Learned?
During a flight on Christmas Day, my husband and I struck up a conversation with a man originally from Guam. He touted the beauty of the island, commenting on its rich history. In particular, he mentioned during World War II, the native Chamarro people protected American service men from being captured by the Japanese who […]
Marketing from the Grocery Aisles: Price Tags Matter!
I’ve always brought my lunch to work, mainly because I can’t justify spending money for something I can make for a few dollars and then eat all week. Granted, some weeks I have fabulous lunches of homemade soups I made the Sunday before. Other weeks, I prepare a hearty salad, made from grains, wild rice, […]
Lessons from Spinning. Just Shut-up!
Originally posted on Quora.com Twice a week, I take a spinning class. The instructor on Wednesdays is an older man who wears jerseys from prominent local races; although, it’s unknown whether he purchased them as a participant, spectator, or off eBay. Nevertheless, his instruction style is grating with his barking directions every 5 to 10 […]
Marketing from the Grocery Aisles: Your Employees are Your Business
Last week, after a tiring spinning class, I noticed a Fortune magazine in the gym’s reading rack. Wanting an excuse to rest, I plopped down on a rowing machine, and flipped through the page of the magazine to Best Companies 2014. I was surprised to find Wegmans Food Markets 12th on the list, dropping from […]
Marketing from the Grocery Aisle: Evolving Status Quo
Whether we realize it or not, we’re trained to act a certain way when we visit certain retail locations. Step onto a car lot, and you probably used to looking both ways, expecting a sales person to hasten out of the showroom or materialize from between a car. Should you want to purchase a car, […]
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