Tag Archives: scribbles writing
Customer-Driven Not Always from Data: Marketing from the Grocery Aisles
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Fishing for Marketing Ideas Depends on Audience
Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets (EA-18G Growler) zoom over my house. Unless I’m looking up at the right moment, and it’s a clear day, I don’t see them pass until they ‘re miles away, and the roar of their engines […]
Unlearning Early Brand Perceptions
Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a brand, market and competitive analysis. I chose to write about my KitchenAid stand mixer, which I compared to a similar Cuisinart stand mixer. While writing, it occurred to me my perception of these product was […]
Old Magazine Ads Showcase Today’s Best Practices
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
Mascots to Luxury Cars: The Need to Evolve Marketing Strategy
(Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard of?”) There is no “best” strategy because every business, organization, and institution is different. A brilliant strategy for one company might be disastrous for another. Trending in the news is the ALS Ice Bucket Challenge. […]
Marketing from the Grocery Aisles: Face of your Company
This political season is not only memorable because of the potpourri of candidates, but surfacing of issues, which cause consternation and incite prickly protests. One issue that has percolated to the top is the minimum wage, and income equality. One side vehemently defends corporations and small businesses, saying raising wages will jeopardize their ability to […]
Marketing from the Grocery Aisles: Reminiscence Sells
Earlier this week, my husband and I were shopping for Easter candy. My husband spied Peeps, and commented we needed to buy them. I asked why, and he said “Because you like them.” Truth be told, I don’t particularly care for Peeps. However, they make me euphorically happy, recalling how my husband hid them in […]
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Omnichanneling
“I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, ‘Hey, the sign says you’re open 24 hours.’ He said, ‘Yes, but not in a row.’” Steven Wright, American Comedian According to a study recently released by Door to Door Organics, 54% of […]
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