Tag Archives: rajalary
Old Magazine Ads Showcase Today’s Best Practices
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
Zero Waste: Marketing from the Grocery Aisles
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
Mascots to Luxury Cars: The Need to Evolve Marketing Strategy
(Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard of?”) There is no “best” strategy because every business, organization, and institution is different. A brilliant strategy for one company might be disastrous for another. Trending in the news is the ALS Ice Bucket Challenge. […]
Marketing from the Grocery Aisles: Face of your Company
This political season is not only memorable because of the potpourri of candidates, but surfacing of issues, which cause consternation and incite prickly protests. One issue that has percolated to the top is the minimum wage, and income equality. One side vehemently defends corporations and small businesses, saying raising wages will jeopardize their ability to […]
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Omnichanneling
“I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, ‘Hey, the sign says you’re open 24 hours.’ He said, ‘Yes, but not in a row.’” Steven Wright, American Comedian According to a study recently released by Door to Door Organics, 54% of […]
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: Sales Channels
In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery shelves with the anticipation they will be chosen by shoppers, and subsequently purchased. The store, in return, puts faith in the salability of the products they stock. Should they not sell, they have the option […]
Marketing from the Grocery Aisles: Value Brands
When I worked for Dell from 2003 to 2007, many of their desktop systems were considered “value” PCs, selling for less than $400, advertised on the back of Parade magazine and in newspapers, touted on TV (“Dude, you’re getting a Dell”), and promoting across the Internet. We’d jest they were made from cardboard, chewing gum, […]
Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas
Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample goodies. Face it, one of the joys of going to Costco is scoring a bite of flavorful sausage or roasted chicken, a slice of imported cheese, sip of the latest sports/vitamin/health/fad drink, or in our […]
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