Tag Archives: rajalary
Consumer Purchasing Power is Key to Success
Last week, the Chinese e-commerce firm Pindoudou went public, making its founder Colin Huang the 13th wealthiest billionaire in China. Along with the company raising $1.6 billion through a U.S. IPO it achieved other milestones, which warrant a closer look. Founded in 2015, Pindoudou has managed to rise to the top of China’s highly competitive […]
Amazon Possibly Upsetting the Apple Cart: Marketing from the Grocery Aisles
Will Amazon upset the apple carts with their purchase of Whole Foods?
Marketing from the Grocery Aisles: Technology Not Necessarily the Answer
Last weekend, I attended a neighborhood party, where the conversation devolved to local grocery stores. Living on an island with a population of less than 60,000 people with 22,306 at the Whidbey Island Naval Station, 23,204 in Oak Harbor, the island’s largest town, and the remaining 12,700 scattered across the island, there aren’t a lot […]
Art of Writing
Originally published December 28, 2017 on Quora Recently, I was contacted by an engineer in Bangalore, India who’d been reading my responses on Quora. He was impressed with my writing style. I was deeply flattered because my writing seems sophomoric, lacking depth. I cringe when I read The New Yorker, lamenting, “Why can’t I write […]
What’s Up with Whimsical Logos
I recently worked on a project that exposed me to a stack of hardware and software, which includes an open-source framework, called Hadoop. Curious, I looked up the company and was surprised to find their logo is a caricature of an elephant. A yellow elephant. Doug Cutting, the founder of Hadoop, named the company after […]
Speed of Technology Has Led to Cultural Gap
I’m musically dysfunctional. My shower cringes when I squeak-out a tune, and I wouldn’t know an A note from a G. I find it mystifying, therefore, how a musician can compose an original melody given the amount of music written since the dawn of man. The reality is composers create new pieces, which both leverage […]
Customer-Driven Not Always from Data: Marketing from the Grocery Aisles
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Fishing for Marketing Ideas Depends on Audience
Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets (EA-18G Growler) zoom over my house. Unless I’m looking up at the right moment, and it’s a clear day, I don’t see them pass until they ‘re miles away, and the roar of their engines […]
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