Tag Archives: rajalary
JCP Who?
I’m a retailer’s nightmare. Not only am I a penny-pincher, but I’m on a recycling kick, meaning I’m more likely to shop at Goodwill, Value Village, Ross Dress for Less, TJ Maxx, DSW, and Payless Shoes than Macy’s, Kohl’s, Nordstrom’s, or other department stores. Truth be told, I can count on three fingers the number […]
Marketing from the Grocery Aisles: There’s no Lining Up if there isn’t Money to Purchase
In early February, I participated in the launch of the commercial version of an application, which had previously been in beta, and only licensed for research and experimental applications. As expected, as soon as the application was available at 4 a.m. Pacific Time, developers started downloading the software development kits, and ordering the associated hardware. […]
Marketing From the Grocery Aisle: Black Friday
Walmart’s Cost of a Sale The success of a business often centers on how much it costs to attract, obtain and retain customers versus the revenue over the course of the relationship. For every business it’s different. A dealer of luxury cars might inclined to purchase expensive TV advertisements if they attract affluent customers who […]
Marketing From the Grocery Aisle: What You Walk on Matters
Type of flooring affects buying behavior Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulated Our Minds and Persuade Us to Buy, recently wrote in TIME magazine about how using upscale parquet-like floor tiles creates a clickety-clack sound when customers pushed their shopping carts over it.1As a result, the speed in which shoppers scurried […]
Marketing From the Grocery Aisle: What People are Telling Me
Does the Hypothesis Hold Water? For the past few weeks, I’ve questioned various people about their grocery shopping habits, and then asked how they purchase other items, such as clothing, household goods, hardware, etc. My first test subject, to determine if there’s a correlation between grocery and non-grocery shopping, was my husband. He claims to […]
Marketing From the Grocery Aisle: I’m Being Followed!
Do Tracking Ads Work? Lately, I’ve been traipsing around the Internet, researching companies, reading the latest scoop on digital marketing, and looking for my next big opportunity. My travels have taken me to plethora of unrelated sites. Normally, I wouldn’t give a second thought to my random surfing, except I’m being followed. Not in the […]
Marketing From the Grocery Aisle: Green Gap
Marketers are notorious for rooting out scientific terms than plastering them across product packaging and advertisements in hope of generating demand or in some cases, concerns. Consider “fats.” There’s trans, saturated, and unsaturated, the latter can be poly or mono. Coconut, palm, and other tropical fats are bad because they’re hydrogenated trans fat. Olive, sunflower, […]
Marketing From the Grocery Aisle: Early Indicators
Food is vital. It’s on the fundamental level of Abraham Maslow’s hierarchy of needs along with air, water, and other metabolic requirements. Without food, you can’t survive. The way customers acquire food, an essential element of life, whether from a grocery store or restaurant, is conceivably an early indicator of how consumer will spend their […]
Marketing From the Grocery Aisle: Smart Couponing
A week after a quickie civil wedding, my husband loaded up a moving van, put a large bird cage in the front seat with his four squawking birds, and moved to Austin, Texas. If I didn’t have a wedding ring on my finger, I probably won’t have followed six months later. During our separation, he […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
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