Tag Archives: rajalary
Marketing from the Grocery Aisles: Turning on the Data Spigot
Years before laptops, smart phones, tablets, and other ubiquitous electronics, consumers were inundated with persistent noise from ads on TV, radio, and publications, hard-to-overlook billboards, signs, direct mail, catalogs, and email enticements. Even the skies were occasionally punctuated with skywriting or banners streamed behind planes. Introduce handheld devices, and users not only can’t escape from […]
Marketing from the Grocery Aisles: Upgrade or Retain?
Recently, during an email exchange with a client, Windows XP was mentioned. My first thought was surely no one is still using that old operation system. “Why create a marketing campaign to encourage people and companies to upgrade?” I was wrong. According to Net Application, which tracks the usage of web browsers and operating systems, […]
Marketing from the Grocery Aisles: Signs of the Times
At one time, the signs displayed in grocery stores and taped to the windows were hand-painted on sheets of butcher paper, using bold colors, graceful letters, and dramatic flourishes, emphasizing the sale prices. Today, hand-painted signs are a lost (or dying) art, a rarity among the multitude of printed, vinyl, and plastic banners and placards […]
Marketing from the Grocery Aisles: Piggly Wiggly Started It
Earlier this week, after coming to the realization there was no fresh food in our refrigerator, my husband and I pried ourselves from our computers and ventured to our local grocery store. Being late at night, there were few shoppers, the lights and music dimmed, butcher paper spread over the meat, trays of fish emptied, […]
Steven Sinofsky, Ribbons and Tiles
News of Steven Sinofsky, president of Windows, leaving Microsoft is swiping across the Internet. It comes on the heels of the Windows 8 launch. Sinofsky barely had time to celebrate the momentous launch of the operating system, designed to power the “new era of PCs,” before getting the boot. Or maybe he left on his […]
Marketing the Grocery Aisles: Managing by Example
There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula, which can universally be applied to all companies. What makes a car or heavy equipment manufacturer successful differs from what drives the success of a software developer, clothing store, insurance firm, advertising agency… or grocery […]
Marketing from the Grocery Aisles: Picking Tomatoes
When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming simplicity of grocery stores, and their ability to appeal to people of all ages and walks-of-life. Release a squadron of toddlers into a grocery store, and fairly quickly, they’ll spot their favorite box of sugar-sweetened, […]
Marketing from the Grocery Aisles: Coupons to Cards
A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card, and then at check-out reap the rewards. QFC and Kroger encourage Web visitors to “load coupons to their cards.” Safeway and Vons tout, “come back every week for new savings!” The concept of adding “coupons […]
Marketing from the Grocery Aisles: Counting Calorie
My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise. He hides the coupons from me, and then at lunch, hops in his car to stock-up on hamburgers, breakfast sandwiches, and other notoriously unnnutritious grub. I often find the food wrappings from his plunder in […]
Marketing from the Grocery Aisles: Empowering the Consumer… Maybe
My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours, concentrating on a single issue, and then take a short break to continue for another marathon session. He known as “Teflon man” for his ability to rarely lose his cool when entrenched in building and […]
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