Tag Archives: marketing
New assignment results in my reexamining my messaging prowess
This week, I started a new engagement. I also instantly went from “rock star” to “nincompoop.” It happened within minutes not because I didn’t have the skills or capabilities to excel at the given assignment, but because the manager discarded everything I’d done in the past and naysaid anything I recommended. His vision, his opinion, […]
Sidestep common issues with webinars
I originally wrote this article after creating the outline and content for a recorded webinar. It awakened long suppressed memories of webinars that have gone sideways in my career. It happens on a regular basis. Professional journalists are ambushed by an unexpected incident: Animals ambling within camera view, people photobombing, filter generators overlaying silly hats, […]
Zero Waste: Marketing from the Grocery Aisles
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
Marketing from the Grocery Aisles: Reminiscence Sells
Earlier this week, my husband and I were shopping for Easter candy. My husband spied Peeps, and commented we needed to buy them. I asked why, and he said “Because you like them.” Truth be told, I don’t particularly care for Peeps. However, they make me euphorically happy, recalling how my husband hid them in […]
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Value Brands
When I worked for Dell from 2003 to 2007, many of their desktop systems were considered “value” PCs, selling for less than $400, advertised on the back of Parade magazine and in newspapers, touted on TV (“Dude, you’re getting a Dell”), and promoting across the Internet. We’d jest they were made from cardboard, chewing gum, […]
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
Metrics Can’t Make Up for Experience
A few weeks ago, I interviewed with a large company in downtown Seattle. I’d done research on the company and its offerings, studied their current site, watched a couple of their training videos, and wrote a series of questions to root out information about the position, overseeing an aspect of their customer outreach. I was […]
Marketing From the Grocery Aisle: I’m Being Followed!
Do Tracking Ads Work? Lately, I’ve been traipsing around the Internet, researching companies, reading the latest scoop on digital marketing, and looking for my next big opportunity. My travels have taken me to plethora of unrelated sites. Normally, I wouldn’t give a second thought to my random surfing, except I’m being followed. Not in the […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
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