Tag Archives: Marketing Strategy
Fishing for Marketing Ideas Depends on Audience
Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets (EA-18G Growler) zoom over my house. Unless I’m looking up at the right moment, and it’s a clear day, I don’t see them pass until they ‘re miles away, and the roar of their engines […]
Unlearning Early Brand Perceptions
Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a brand, market and competitive analysis. I chose to write about my KitchenAid stand mixer, which I compared to a similar Cuisinart stand mixer. While writing, it occurred to me my perception of these product was […]
Zero Waste: Marketing from the Grocery Aisles
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
Mascots to Luxury Cars: The Need to Evolve Marketing Strategy
(Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard of?”) There is no “best” strategy because every business, organization, and institution is different. A brilliant strategy for one company might be disastrous for another. Trending in the news is the ALS Ice Bucket Challenge. […]
scribbles 