Tag Archives: marketing from the grocery aisles
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
Marketing from the Grocery Aisles: Instructions Not so Easy
For the past few months, I’ve been immersed in writing instructional videos and accompanying cards and training decks. Having never used the product, for which I’m writing the materials, I simultaneously learned how to use it while writing the content. In the past, I’ve written a couple of users guides, a large manual (took several […]
Marketing from the Grocery Aisles: Upgrade or Retain?
Recently, during an email exchange with a client, Windows XP was mentioned. My first thought was surely no one is still using that old operation system. “Why create a marketing campaign to encourage people and companies to upgrade?” I was wrong. According to Net Application, which tracks the usage of web browsers and operating systems, […]
Marketing the Grocery Aisles: Managing by Example
There are shelves, upon shelves, of books devoted to how to foster a company’s success. Unfortunately, there isn’t a formula, which can universally be applied to all companies. What makes a car or heavy equipment manufacturer successful differs from what drives the success of a software developer, clothing store, insurance firm, advertising agency… or grocery […]
Marketing from the Grocery Aisles: Counting Calorie
My husband is fanatical about coupons, especially if they’re for “buy one, get one free” from a fast food franchise. He hides the coupons from me, and then at lunch, hops in his car to stock-up on hamburgers, breakfast sandwiches, and other notoriously unnnutritious grub. I often find the food wrappings from his plunder in […]
Marketing from the Grocery Aisles: Empowering the Consumer… Maybe
My husband has no patience for waiting in lines, in spite of being an engineer who can sit for hours, concentrating on a single issue, and then take a short break to continue for another marathon session. He known as “Teflon man” for his ability to rarely lose his cool when entrenched in building and […]
Marketing from the Grocery Aisles: SmartPhones and Obedient Carts
From a consumer point-of-view, grocery stopping is fairly low-tech. You push a cart or carry a basket through the store, pluck items off of shelves or from cases, and then check-out, either by going through a line or using the self-check-out system. Yes, the latter is very sophisticated and high-tech, but painfully challenging if you […]
Marketing from the Grocery Aisles: There’s no Lining Up if there isn’t Money to Purchase
In early February, I participated in the launch of the commercial version of an application, which had previously been in beta, and only licensed for research and experimental applications. As expected, as soon as the application was available at 4 a.m. Pacific Time, developers started downloading the software development kits, and ordering the associated hardware. […]
Marketing From the Grocery Aisle: What You Walk on Matters
Type of flooring affects buying behavior Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulated Our Minds and Persuade Us to Buy, recently wrote in TIME magazine about how using upscale parquet-like floor tiles creates a clickety-clack sound when customers pushed their shopping carts over it.1As a result, the speed in which shoppers scurried […]
Marketing From the Grocery Aisle: What People are Telling Me
Does the Hypothesis Hold Water? For the past few weeks, I’ve questioned various people about their grocery shopping habits, and then asked how they purchase other items, such as clothing, household goods, hardware, etc. My first test subject, to determine if there’s a correlation between grocery and non-grocery shopping, was my husband. He claims to […]
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