Tag Archives: marketing from the grocery aisles
Marketing from the Grocery Aisles: Omnichanneling
“I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, ‘Hey, the sign says you’re open 24 hours.’ He said, ‘Yes, but not in a row.’” Steven Wright, American Comedian According to a study recently released by Door to Door Organics, 54% of […]
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: Sales Channels
In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery shelves with the anticipation they will be chosen by shoppers, and subsequently purchased. The store, in return, puts faith in the salability of the products they stock. Should they not sell, they have the option […]
Marketing from the Grocery Aisles: Value Brands
When I worked for Dell from 2003 to 2007, many of their desktop systems were considered “value” PCs, selling for less than $400, advertised on the back of Parade magazine and in newspapers, touted on TV (“Dude, you’re getting a Dell”), and promoting across the Internet. We’d jest they were made from cardboard, chewing gum, […]
Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas
Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample goodies. Face it, one of the joys of going to Costco is scoring a bite of flavorful sausage or roasted chicken, a slice of imported cheese, sip of the latest sports/vitamin/health/fad drink, or in our […]
Marketing from the Grocery Aisles: Price Tags Matter!
I’ve always brought my lunch to work, mainly because I can’t justify spending money for something I can make for a few dollars and then eat all week. Granted, some weeks I have fabulous lunches of homemade soups I made the Sunday before. Other weeks, I prepare a hearty salad, made from grains, wild rice, […]
Marketing from the Grocery Aisle: Evolving Status Quo
Whether we realize it or not, we’re trained to act a certain way when we visit certain retail locations. Step onto a car lot, and you probably used to looking both ways, expecting a sales person to hasten out of the showroom or materialize from between a car. Should you want to purchase a car, […]
Marketing from the Grocery Aisles: Swimming in the Ocean
While perusing the web, looking for what’s new in supermarkets, I happened on an article about Fresh & Easy, a chain of markets that specializes in fresh, wholesome food for modern consumers. Its 157 small-format grocery stores are located around Las Vegas, Phoenix, and major California metropolitan areas. The chain’s latest marketing campaign touts “a […]
Marketing from the Grocery Aisles: Packaging Reinforces Pricing
I rarely go down the cereal aisle because I make my own granola, which is significantly less expensive, than commercial cereals. On Saturday, however, I found myself slowing pushing a cart through cereal alley, pausing to look at the variety and the way they’re marketed. I immediately noticed the differences in packaging. Bold lettering, bright […]
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