Tag Archives: marketing
Changing influences
Last week, I wrote an online guided tour of an emerging technology. The scenario included a clothing chain. To demonstrate how the solution responds to unexpected occurrences, I wrote that a dress sold out after an influencer was shown wearing it. The next day, I read how singers like Taylor Swift and Beyoncé have vast […]
Can work be a home?
Yesterday, Dell announced they were pruning their sales department. An initial response came from a former employee who wrote, “Dell was not your home – nor will your next employer be home.” Having worked for Dell, on-site in Round Rock, Texas, I somewhat disagree with the statement. It makes sense that one shouldn’t prioritize […]
Deceptive realities
Using AI to tailor my resume for a specific role caused concerns because it wasn’t quite reflective of my skills and experience.
Fun with FlexClip
I made this video in a day, using FlexClip. They have templates and lots and lots of elements, video clips, and other fun stuff to insert into your video. Even better, it was super easy to edit and match my voice over to the scenes and the flow of the words on the screen. Check […]
Moving Steppingstones
Re-arranging steppingstone in my garden made me realize that sometimes it’s better to push out a communication, even if it’s not perfect, then to procrastinate in hope of landing on the ultimate messaging and design.
Trickle-down insecurity
Applying for a position with a security company percolated a recent incident in which my NordicTrack was infected with malware. What I learned…
Marketing to consumers: A mystery
A question posted by a recruiter as to whether I’ve marketed to consumer, got me thinking whether I truly understand the consumer market.
Price is increasingly the key determinant of food purchases
My latest article about “Marketing from the Grocery Aisles” on how predictive analytics is becoming essential for precision pricing and inventory management.
Jettisoning of Employees is only a Quick Fix
Originally appeared on LinkedIn on January 27, 2023 On the north end of Whidbey Island, where I live, is the Naval Air Station Whidbey Island (NASWI), a large installation. On most days, planes and helicopters fly overhead, including streamlined EA-18G Growlers, flying wing-on-wing, at hundreds of miles per hour (mph), considerably less than their top […]
Sock Puppet to Sturdy
Reentering the job market got me thinking about the “sturdiness” of jobs compared to the 1990’s and the start of the dotcom.
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