Tag Archives: kinect for windows
Pay-As-You-Shop Edging Towards Reality: Marketing from the Grocery Aisles
A few weeks ago, I mentioned in Pushing Pause on Technology, around 66% of people suffer from nomophobia, fear of being without a smart or cellular phone. In a relatively short period of time, mobile phones have become as important as a pacemaker, controlling the rhythm of our lives from making calls to responding to […]
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: SmartPhones and Obedient Carts
From a consumer point-of-view, grocery stopping is fairly low-tech. You push a cart or carry a basket through the store, pluck items off of shelves or from cases, and then check-out, either by going through a line or using the self-check-out system. Yes, the latter is very sophisticated and high-tech, but painfully challenging if you […]
Marketing From the Grocery Aisle: Observing Shoppers with Kinect
What you take off the shelf is tracked The next time you reach for a product on a grocery shelf, you might want to look up and see whether you’re being watched by a Kinect sensor. Agile Router, an Argentinian company, recently introduced a product called Shopper Tracker, which captures and analyzes customer movements to […]
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