Tag Archives: julie lary
Marketing from the Grocery Aisles: Reminiscence Sells
Earlier this week, my husband and I were shopping for Easter candy. My husband spied Peeps, and commented we needed to buy them. I asked why, and he said “Because you like them.” Truth be told, I don’t particularly care for Peeps. However, they make me euphorically happy, recalling how my husband hid them in […]
Marketing from the Grocery Aisles: Funnel Management
Reeling in customers to purchase your products and services has risen to a science, starting with the lure, proceeding with progressively more enticing bait, and concluding with the capture or sale. Drawing potential customers into the funnel, and nurturing them through marketing automation can take anywhere from days to months or even years for large […]
Marketing from the Grocery Aisles: Omnichanneling
“I went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, ‘Hey, the sign says you’re open 24 hours.’ He said, ‘Yes, but not in a row.’” Steven Wright, American Comedian According to a study recently released by Door to Door Organics, 54% of […]
Marketing from the Grocery Aisles: Big Data is Watching You
When I worked for Kinect for Windows (the commercial version of Kinect), I learned about an Argentinean company called Kimetric. I recently stumbled on their site, and was excited to see they’re doing well, and some of their customers include car company Renault, beverage and brewing company Anheuser-Busch InBev, and snack manufacturer Mondelez International, whose […]
Marketing from the Grocery Aisles: Sales Channels
In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery shelves with the anticipation they will be chosen by shoppers, and subsequently purchased. The store, in return, puts faith in the salability of the products they stock. Should they not sell, they have the option […]
Marketing from the Grocery Aisles: Value Brands
When I worked for Dell from 2003 to 2007, many of their desktop systems were considered “value” PCs, selling for less than $400, advertised on the back of Parade magazine and in newspapers, touted on TV (“Dude, you’re getting a Dell”), and promoting across the Internet. We’d jest they were made from cardboard, chewing gum, […]
Marketing from the Grocery Aisles: Making Lemonade from Cheetah Bananas
Last weekend, my husband and I were shopping at Costco. We arrived around noon, affording us the opportunity to sample goodies. Face it, one of the joys of going to Costco is scoring a bite of flavorful sausage or roasted chicken, a slice of imported cheese, sip of the latest sports/vitamin/health/fad drink, or in our […]
Bored Pets and Over-stimulated Human
The other day, while huffing and puffing on an elliptical machine, reading a TIME magazine, occasionally glancing at the TV overhead, and observing the activity in the gym, I had an epiphany. Two of the stories I was reading were oddly related. The first story titled, “Dog Interrupted,” was about psychological problems experience by pets. […]
What Have We Learned?
During a flight on Christmas Day, my husband and I struck up a conversation with a man originally from Guam. He touted the beauty of the island, commenting on its rich history. In particular, he mentioned during World War II, the native Chamarro people protected American service men from being captured by the Japanese who […]
Marketing from the Grocery Aisles: Price Tags Matter!
I’ve always brought my lunch to work, mainly because I can’t justify spending money for something I can make for a few dollars and then eat all week. Granted, some weeks I have fabulous lunches of homemade soups I made the Sunday before. Other weeks, I prepare a hearty salad, made from grains, wild rice, […]
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