Tag Archives: JCP

Marketing from the Grocery Aisles: Coupons to Cards

A new grocery store marketing ploy has emerged. It’s the ability to add weekly online coupons to your grocery card, and then at check-out reap the rewards. QFC and Kroger encourage Web visitors to “load coupons to their cards.” Safeway and Vons tout, “come back every week for new savings!” The concept of adding “coupons […]

JCP Who?

I’m a retailer’s nightmare. Not only am I a penny-pincher, but I’m on a recycling kick, meaning I’m more likely to shop at Goodwill, Value Village, Ross Dress for Less, TJ Maxx, DSW, and Payless Shoes than Macy’s, Kohl’s, Nordstrom’s, or other department stores. Truth be told, I can count on three fingers the number […]