Tag Archives: INRIX

Marketing from the Grocery Aisles: Turning on the Data Spigot

Years before laptops, smart phones, tablets, and other ubiquitous electronics, consumers were inundated with persistent noise from ads on TV, radio, and publications, hard-to-overlook billboards, signs, direct mail, catalogs, and email enticements. Even the skies were occasionally punctuated with skywriting or banners streamed behind planes. Introduce handheld devices, and users not only can’t escape from […]