Tag Archives: grocery stores
Price is increasingly the key determinant of food purchases
My latest article about “Marketing from the Grocery Aisles” on how predictive analytics is becoming essential for precision pricing and inventory management.
Vitality of grocery stores
Originally published on LinkedIn For many years, I was obsessed with grocery stores, writing a series of articles on marketing from the grocery aisles. I’ve always felt grocery stores were the great equalizer, appealing to people from all walks-of-life and ages from bubblegum-popping teens shopping for chips and soda pop to senior citizens choosing colorful […]
Amazon Possibly Upsetting the Apple Cart: Marketing from the Grocery Aisles
Will Amazon upset the apple carts with their purchase of Whole Foods?
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
Marketing From the Grocery Aisle: What People are Telling Me
Does the Hypothesis Hold Water? For the past few weeks, I’ve questioned various people about their grocery shopping habits, and then asked how they purchase other items, such as clothing, household goods, hardware, etc. My first test subject, to determine if there’s a correlation between grocery and non-grocery shopping, was my husband. He claims to […]
Marketing From the Grocery Aisle: Smart Couponing
A week after a quickie civil wedding, my husband loaded up a moving van, put a large bird cage in the front seat with his four squawking birds, and moved to Austin, Texas. If I didn’t have a wedding ring on my finger, I probably won’t have followed six months later. During our separation, he […]
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