Tag Archives: grocery shopping
Disquiet of obtaining food: New reality of grocery shopping
COVID-19 has uprooted many institutions, and left many scrambling for food. It’s also the plot point, which will redefine the grocery and food industry.
Marketing from the Grocery Aisles: Technology Not Necessarily the Answer
Last weekend, I attended a neighborhood party, where the conversation devolved to local grocery stores. Living on an island with a population of less than 60,000 people with 22,306 at the Whidbey Island Naval Station, 23,204 in Oak Harbor, the island’s largest town, and the remaining 12,700 scattered across the island, there aren’t a lot […]
Marketing from the Grocery Aisles: Do Women and Men Shop Differently
One would think since I write about grocery shopping I would relish wandering the aisles for canned goods, perusing the meat and dairy cases, shivering through the frozen foods section, selecting produce, and sifting through coupons for the best deals. Truth be told. I look forward to visiting the grocery store, but struggle to fill […]
Marketing From the Grocery Aisle: Early Indicators
Food is vital. It’s on the fundamental level of Abraham Maslow’s hierarchy of needs along with air, water, and other metabolic requirements. Without food, you can’t survive. The way customers acquire food, an essential element of life, whether from a grocery store or restaurant, is conceivably an early indicator of how consumer will spend their […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
scribbles 