Tag Archives: greenwashing
Marketing From the Grocery Aisle: Green Gap
Marketers are notorious for rooting out scientific terms than plastering them across product packaging and advertisements in hope of generating demand or in some cases, concerns. Consider “fats.” There’s trans, saturated, and unsaturated, the latter can be poly or mono. Coconut, palm, and other tropical fats are bad because they’re hydrogenated trans fat. Olive, sunflower, […]