Tag Archives: Fresh & Easy

Marketing from the Grocery Aisles: Swimming in the Ocean

While perusing the web, looking for what’s new in supermarkets, I happened on an article about Fresh & Easy, a chain of markets that specializes in fresh, wholesome food for modern consumers. Its 157 small-format grocery stores are located around Las Vegas, Phoenix, and major California metropolitan areas. The chain’s latest marketing campaign touts “a […]