Tag Archives: Fred Meyer
Marketing from the Grocery Aisles: Technology Not Necessarily the Answer
Last weekend, I attended a neighborhood party, where the conversation devolved to local grocery stores. Living on an island with a population of less than 60,000 people with 22,306 at the Whidbey Island Naval Station, 23,204 in Oak Harbor, the island’s largest town, and the remaining 12,700 scattered across the island, there aren’t a lot […]
Customer-Driven Not Always from Data: Marketing from the Grocery Aisles
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Marketing from the Grocery Aisles: Where Did it Come From?
Last Saturday, while strolling through the produce aisles at Fred Meyer, I paused to examine the locally-grown fruits, which was on sale, I commented to a woman, picking out pears, that the previous week I’d purchased the peaches. While they were slightly overripe, the taste was amazing. She smiled, commenting she’d purchased a box of […]
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