Tag Archives: flooring

Marketing From the Grocery Aisle: What You Walk on Matters

Type of flooring affects buying behavior Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulated Our Minds and Persuade Us to Buy, recently wrote in TIME magazine about how using upscale parquet-like floor tiles creates a clickety-clack sound when customers pushed their shopping carts over it.1As a result, the speed in which shoppers scurried […]