Tag Archives: FaceFirst

Marketing from the Grocery Aisles: Big Advertiser is Watching!

Tesco, a large U.K. retailer, has been putting face scanners in its gas stations, which after imaging shoppers’ faces presents ads based on their perceived gender and age. Imagine waiting in line to pay for your gas, and an ad pops up for hemorrhoid treatment because you’re older woman. Or a buy-one, get-one-free ad for […]