Tag Archives: coupons
Marketing from the Grocery Aisles: Sales Channels
In a sense, grocery stores are complex sales channels. Manufacturers, farmers, bottlers, brewers, and representatives, place their products on grocery shelves with the anticipation they will be chosen by shoppers, and subsequently purchased. The store, in return, puts faith in the salability of the products they stock. Should they not sell, they have the option […]
Marketing from the Grocery Aisles: Do Women and Men Shop Differently
One would think since I write about grocery shopping I would relish wandering the aisles for canned goods, perusing the meat and dairy cases, shivering through the frozen foods section, selecting produce, and sifting through coupons for the best deals. Truth be told. I look forward to visiting the grocery store, but struggle to fill […]
Marketing From the Grocery Aisle: Smart Couponing
A week after a quickie civil wedding, my husband loaded up a moving van, put a large bird cage in the front seat with his four squawking birds, and moved to Austin, Texas. If I didn’t have a wedding ring on my finger, I probably won’t have followed six months later. During our separation, he […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
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