Tag Archives: consumer behavior
Changing influences
Last week, I wrote an online guided tour of an emerging technology. The scenario included a clothing chain. To demonstrate how the solution responds to unexpected occurrences, I wrote that a dress sold out after an influencer was shown wearing it. The next day, I read how singers like Taylor Swift and Beyoncé have vast […]
Denial of gaming habit
Often, I see postings for marketing and communication roles with gaming companies. I typically pass them up. I’m not a gamer. Never have been. Last week, however, I decided to apply for an interesting role, supporting a casual gaming platform. That afternoon, I thought about my gaming experience. Yes, I fanatically played Candy Crush for […]
Going from Aspiration to Application: Journey to Net Zero
Originally posted on LinkedIn on June 6, 2023 Recently, I supported a company that assessed the environmental and social impact of goods used in interior design from raw materials through reuse or disposal. Their customers were eager to invest in products that lowered their carbon footprint with the goal of reaching net zero emissions by […]
Marketing to consumers: A mystery
A question posted by a recruiter as to whether I’ve marketed to consumer, got me thinking whether I truly understand the consumer market.
Vitality of grocery stores
Originally published on LinkedIn For many years, I was obsessed with grocery stores, writing a series of articles on marketing from the grocery aisles. I’ve always felt grocery stores were the great equalizer, appealing to people from all walks-of-life and ages from bubblegum-popping teens shopping for chips and soda pop to senior citizens choosing colorful […]
Marketing from the Grocery Aisles: Price Tags Matter!
I’ve always brought my lunch to work, mainly because I can’t justify spending money for something I can make for a few dollars and then eat all week. Granted, some weeks I have fabulous lunches of homemade soups I made the Sunday before. Other weeks, I prepare a hearty salad, made from grains, wild rice, […]
Marketing from the Grocery Aisles: Where Did it Come From?
Last Saturday, while strolling through the produce aisles at Fred Meyer, I paused to examine the locally-grown fruits, which was on sale, I commented to a woman, picking out pears, that the previous week I’d purchased the peaches. While they were slightly overripe, the taste was amazing. She smiled, commenting she’d purchased a box of […]
Marketing from the Grocery Aisles: Upgrade or Retain?
Recently, during an email exchange with a client, Windows XP was mentioned. My first thought was surely no one is still using that old operation system. “Why create a marketing campaign to encourage people and companies to upgrade?” I was wrong. According to Net Application, which tracks the usage of web browsers and operating systems, […]
Marketing from the Grocery Aisles: Picking Tomatoes
When mired in a marketing conundrum, I often ponder, “What would a grocery store do?” I’m fixated with the seeming simplicity of grocery stores, and their ability to appeal to people of all ages and walks-of-life. Release a squadron of toddlers into a grocery store, and fairly quickly, they’ll spot their favorite box of sugar-sweetened, […]
Marketing From the Grocery Aisle: Early Indicators
Food is vital. It’s on the fundamental level of Abraham Maslow’s hierarchy of needs along with air, water, and other metabolic requirements. Without food, you can’t survive. The way customers acquire food, an essential element of life, whether from a grocery store or restaurant, is conceivably an early indicator of how consumer will spend their […]
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