Category Marketing from the Grocery Aisle
Marketing From the Grocery Aisle: Smart Couponing
A week after a quickie civil wedding, my husband loaded up a moving van, put a large bird cage in the front seat with his four squawking birds, and moved to Austin, Texas. If I didn’t have a wedding ring on my finger, I probably won’t have followed six months later. During our separation, he […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
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