Category Marketing from the Grocery Aisle
Price is increasingly the key determinant of food purchases
My latest article about “Marketing from the Grocery Aisles” on how predictive analytics is becoming essential for precision pricing and inventory management.
New assignment results in my reexamining my messaging prowess
This week, I started a new engagement. I also instantly went from “rock star” to “nincompoop.” It happened within minutes not because I didn’t have the skills or capabilities to excel at the given assignment, but because the manager discarded everything I’d done in the past and naysaid anything I recommended. His vision, his opinion, […]
Disquiet of obtaining food: New reality of grocery shopping
COVID-19 has uprooted many institutions, and left many scrambling for food. It’s also the plot point, which will redefine the grocery and food industry.
Vitality of grocery stores
Originally published on LinkedIn For many years, I was obsessed with grocery stores, writing a series of articles on marketing from the grocery aisles. I’ve always felt grocery stores were the great equalizer, appealing to people from all walks-of-life and ages from bubblegum-popping teens shopping for chips and soda pop to senior citizens choosing colorful […]
Amazon Possibly Upsetting the Apple Cart: Marketing from the Grocery Aisles
Will Amazon upset the apple carts with their purchase of Whole Foods?
Marketing from the Grocery Aisles: Technology Not Necessarily the Answer
Last weekend, I attended a neighborhood party, where the conversation devolved to local grocery stores. Living on an island with a population of less than 60,000 people with 22,306 at the Whidbey Island Naval Station, 23,204 in Oak Harbor, the island’s largest town, and the remaining 12,700 scattered across the island, there aren’t a lot […]
Pay-As-You-Shop Edging Towards Reality: Marketing from the Grocery Aisles
A few weeks ago, I mentioned in Pushing Pause on Technology, around 66% of people suffer from nomophobia, fear of being without a smart or cellular phone. In a relatively short period of time, mobile phones have become as important as a pacemaker, controlling the rhythm of our lives from making calls to responding to […]
Customer-Driven Not Always from Data: Marketing from the Grocery Aisles
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Zero Waste: Marketing from the Grocery Aisles
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
Marketing from the Grocery Aisles: When Metrics Get in the Way
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
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