Category marketing
Moving Steppingstones
Re-arranging steppingstone in my garden made me realize that sometimes it’s better to push out a communication, even if it’s not perfect, then to procrastinate in hope of landing on the ultimate messaging and design.
Marketing to consumers: A mystery
A question posted by a recruiter as to whether I’ve marketed to consumer, got me thinking whether I truly understand the consumer market.
New assignment results in my reexamining my messaging prowess
This week, I started a new engagement. I also instantly went from “rock star” to “nincompoop.” It happened within minutes not because I didn’t have the skills or capabilities to excel at the given assignment, but because the manager discarded everything I’d done in the past and naysaid anything I recommended. His vision, his opinion, […]
Sidestep common issues with webinars
I originally wrote this article after creating the outline and content for a recorded webinar. It awakened long suppressed memories of webinars that have gone sideways in my career. It happens on a regular basis. Professional journalists are ambushed by an unexpected incident: Animals ambling within camera view, people photobombing, filter generators overlaying silly hats, […]
Add Close-to-the-Customer as Stable Jobs
During the week, I’m enmeshed in writing about IoT- and IIoT-enabled solutions. For nearly every application, I ponder, “How will this generate more jobs?” The usual answer is it won’t. Several weeks ago, however, I arrived at the conclusion you don’t need to be a technical whiz or brilliant data scientist to remain gainfully employed. […]
Tomorrow’s Automats
The way we “obtain” food, is constantly evolving. Are the automats of yesteryear making a comeback?
Everyone’s working, but fewer careers.
Reading megabytes of articles, I tried to find a few morsels of optimism about the future of employment. The concept of having a career is being replaced by short stints at various companies or becoming a part of the gig economy, characterized by short-term contracts or freelance work.
Then I went on vacation to San Juan Island.
Fishing for Marketing Ideas Depends on Audience
Recently, I moved to Whidbey Island where a large naval air station is located. On a regular basis, fighter jets (EA-18G Growler) zoom over my house. Unless I’m looking up at the right moment, and it’s a clear day, I don’t see them pass until they ‘re miles away, and the roar of their engines […]
Unlearning Early Brand Perceptions
Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a brand, market and competitive analysis. I chose to write about my KitchenAid stand mixer, which I compared to a similar Cuisinart stand mixer. While writing, it occurred to me my perception of these product was […]
Old Magazine Ads Showcase Today’s Best Practices
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
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