Author Archives: rajalary
Marketing From the Grocery Aisle: What People are Telling Me
Does the Hypothesis Hold Water? For the past few weeks, I’ve questioned various people about their grocery shopping habits, and then asked how they purchase other items, such as clothing, household goods, hardware, etc. My first test subject, to determine if there’s a correlation between grocery and non-grocery shopping, was my husband. He claims to […]
Marketing From the Grocery Aisle: I’m Being Followed!
Do Tracking Ads Work? Lately, I’ve been traipsing around the Internet, researching companies, reading the latest scoop on digital marketing, and looking for my next big opportunity. My travels have taken me to plethora of unrelated sites. Normally, I wouldn’t give a second thought to my random surfing, except I’m being followed. Not in the […]
Marketing From the Grocery Aisle: Green Gap
Marketers are notorious for rooting out scientific terms than plastering them across product packaging and advertisements in hope of generating demand or in some cases, concerns. Consider “fats.” There’s trans, saturated, and unsaturated, the latter can be poly or mono. Coconut, palm, and other tropical fats are bad because they’re hydrogenated trans fat. Olive, sunflower, […]
Marketing From the Grocery Aisle: Early Indicators
Food is vital. It’s on the fundamental level of Abraham Maslow’s hierarchy of needs along with air, water, and other metabolic requirements. Without food, you can’t survive. The way customers acquire food, an essential element of life, whether from a grocery store or restaurant, is conceivably an early indicator of how consumer will spend their […]
Marketing From the Grocery Aisle: Smart Couponing
A week after a quickie civil wedding, my husband loaded up a moving van, put a large bird cage in the front seat with his four squawking birds, and moved to Austin, Texas. If I didn’t have a wedding ring on my finger, I probably won’t have followed six months later. During our separation, he […]
Marketing From the Grocery Aisle: Why Grocery Stores
Anyone who’s heard me speak knows I routinely resort to analogies; one of my favorites is grocery stores. I’m fascinated with the operation of grocery stores and feel understanding how they attract and appeal to a spectrum of customers is fundamental to identifying and tackling many marketing challenges. This is the first of many articles […]
I Picked the Perfect Time to Go Technical
Last week, I was busily launching scribbles— creating a website, making a Facebook page, obtaining a Hotmail address, updating my profile information, and connecting communications. I’m not technically savvy. My skills are limited to pushing buttons, pulling down menus, randomly typing, and cursing until I get the desired result, give up or break the functionality. […]
Why Scribbles?
Since I scribbled my first words using a crayon, my grandmother Rose, aspired to turn me into a writer. Born in Russia, she migrated to America in the 1930’s along with her five sisters. Even though she knew not English before setting eyes on the Statue of Liberty and Ellis Island, she studied hard and […]
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