Author Archives: rajalary
Marketing from the Grocery Aisles: Swimming in the Ocean
While perusing the web, looking for what’s new in supermarkets, I happened on an article about Fresh & Easy, a chain of markets that specializes in fresh, wholesome food for modern consumers. Its 157 small-format grocery stores are located around Las Vegas, Phoenix, and major California metropolitan areas. The chain’s latest marketing campaign touts “a […]
Marketing from the Grocery Aisles: Packaging Reinforces Pricing
I rarely go down the cereal aisle because I make my own granola, which is significantly less expensive, than commercial cereals. On Saturday, however, I found myself slowing pushing a cart through cereal alley, pausing to look at the variety and the way they’re marketed. I immediately noticed the differences in packaging. Bold lettering, bright […]
Marketing from the Grocery Aisles: Big Advertiser is Watching!
Tesco, a large U.K. retailer, has been putting face scanners in its gas stations, which after imaging shoppers’ faces presents ads based on their perceived gender and age. Imagine waiting in line to pay for your gas, and an ad pops up for hemorrhoid treatment because you’re older woman. Or a buy-one, get-one-free ad for […]
Marketing from the Grocery Aisles: Art of the Grocery Store
Nutritionist recommend adding as many “colors” into your diet as possible: Red, green and yellow peppers, orange and yellow squash, purple cabbage, dark green kale, red beets, and rainbow of fruits. No doubt, when prehistoric farmers started selling their excess produce, instead of saving it for their families or adding to the community hoard, they […]
Marketing from the Grocery Aisles: Bigger Isn’t Necessarily Better
I haven’t written a post in a while, owing to helping my husband with his new real estate business – Rich Lary Realtor – and also switching from marketing products to developing campaigns to raise awareness of security issues. Marketing from the grocery aisles, however, haven’t been far from my mind. Recently, I was browsing […]
Marketing from the Grocery Aisles: Where Did it Come From?
Last Saturday, while strolling through the produce aisles at Fred Meyer, I paused to examine the locally-grown fruits, which was on sale, I commented to a woman, picking out pears, that the previous week I’d purchased the peaches. While they were slightly overripe, the taste was amazing. She smiled, commenting she’d purchased a box of […]
Marketing from the Grocery Aisles: Lower Prices Doesn’t Equate with Value
For the past months, I’ve been doing the grocery shopping for my mother. Her most recently craving is marshmallow pinwheels, which run around $5 for a dozen. You can buy three dozen Oreos — a far superior cookie — for that price! We decided to see if Walmart offered a cheaper generic brand. Normally, I […]
Metrics Can’t Make Up for Experience
A few weeks ago, I interviewed with a large company in downtown Seattle. I’d done research on the company and its offerings, studied their current site, watched a couple of their training videos, and wrote a series of questions to root out information about the position, overseeing an aspect of their customer outreach. I was […]
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